| Title |
Mass Media Research |
| Sub Title |
Introduction |
| Author(s) |
|
| Call No |
302.23 WIM |
| Subject(s) |
|
| ISBN |
0-534-56274-4 |
| Volume |
|
| Publisher Name |
Wadsworth Publishing Company, Inc |
| Publishing Year |
2003 |
| Edition |
2nd |
| Pages |
488 |
| Price |
0.00 PKR |
| Text Language |
English |
| Available |
Yes, Accessions:[ 40609 ] |
| Description |
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. |
| Keywords |
Mass Media; Research Process; Research Approaches; Data Analysis; Research Applications; |