Book Detail
Title Basic Marketing (FCS)
Sub Title Marketing Strategy Planning Approach
Author(s)
Call No 658.8 PER
Subject(s)
ISBN 978-0-07-352980-6
Volume
Publisher Name McGRAW-Hill Book Company
Publishing Year 2008
Edition 6th
Pages 790
Price 61.95 USD
Text Language English
Available Yes, Accessions:[ 100798 ]
Description
Keywords Marketing Value; Marketing Strategy Planning; Marketing Environment; Marketing Information; FCS-Library