| Title |
Global Brand Strategy (FCS) |
| Sub Title |
Unlocking Brand Potential Across Countries Cultures and Markets |
| Author(s) |
|
| Call No |
658.827 GEL |
| Subject(s) |
|
| ISBN |
0-7494-4213-1 |
| Volume |
|
| Publisher Name |
Kogan Page Limited |
| Publishing Year |
2008 |
| Edition |
1st |
| Pages |
260 |
| Price |
325.00 PKR |
| Text Language |
English |
| Available |
Yes, Accessions:[ 100942 ] |
| Description |
|
| Keywords |
Organization;
Brand Expression;
Local Conventions;
Brand Reputation;
FCS-Library |