| Title |
Encyclopedia of Strategic Marketing Management : Marketing Planning in a Total Quality Environment |
| Sub Title |
|
| Author(s) |
|
| Call No |
R-658.802 ENC |
| Subject(s) |
|
| ISBN |
|
| Volume |
3 |
| Publisher Name |
Jaico Publishing House |
| Publishing Year |
2005 |
| Edition |
1st |
| Pages |
464 |
| Price |
0.00 PKR |
| Text Language |
English |
| Available |
Yes, Accessions:[ 105415 ] |
| Description |
|
| Keywords |
Strategic Marketing Management; Brand Marketing; TQM |