Title: Marketing Management: A South Asian Perspective

Author: Kotler, Philip; Keller, Kevin Lane

Call No: 658.8 KOT

Publisher: Pearson Education , 160 Gould Street Needham, New York, United States , 2009 Detail

Title: Framework for Marketing Management

Author: Kotler, Philip

Call No: 658.8 KOT

Publisher: Pearson , UK , 2013 Detail