Title: Fortune at the bottom of the pyramid

Author: Prahalad, C K

Call No: 339.46091724 PRA

Publisher: Pearson Education , 160 Gould Street Needham, New York, United States , 2010 Detail

Title: Marketing across cultures

Author: Usunier Jean-Claude; Lee Julie

Call No: 658.802 USU

Publisher: Pearson , UK , 2011 Detail