Title: Innovation Management and New Product Development

Author: Trott, Paul

Call No: 658.575 TRO

Publisher: Pearson Education , 160 Gould Street Needham, New York, United States , 2010 Detail

Title: Encyclopedia of Strategic Marketing Management : New Product Development

Author: Brooke, Michael Z; Mills, William Ronald

Call No: R-658.802 ENC

Publisher: Jaico Publishing House , Mumbai,Mumbai (Ex Bombay),India , 2005 Detail