Title:
                                 
                                New silk road  : how a rising Arab world is turning away from the West and rediscovering China
                            
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                            Author:
                             
                            Simpfendorfer, Ben
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                            Call No:
                             
                            337.51017 SIM
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                            Publisher:
                             
                            Palgrave
                            , 
                            Houndmills Basingstoke Hampsire, New York, United States
                            , 
                            2009
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Advanced Public Administration
                            
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                            Author:
                             
                            Goel, S L
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                            Call No:
                             
                            351 GOE
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                            Publisher:
                             
                            Deep & Deep Publications Pvt Ltd
                            , 
                            F-159, Rajouri Garden, New Delhi-110027, India
                            , 
                            2003
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Media and Public Relations
                            
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                            Author:
                             
                            Singh, J K
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                            Call No:
                             
                            070.072 SIN
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                            Publisher:
                             
                            A P H Publishing Corporation
                            , 
                            5, Ansari Road Darya Ganj New Delhi, India
                            , 
                            2008
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Strategy in information and influence campaigns
                            
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                            Author:
                             
                            Manheim, Jarol B
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                            Call No:
                             
                            322.40973 MAN
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                            Publisher:
                             
                            Routledge
                            , 
                            11 New Fetter Lane, ondon EC4P 4EE, London, United Kingdom
                            , 
                            2011
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Dealing with the Media
                            
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                            Author:
                             
                            Rau, Chris
                         | 
                    
                    
                        
                            Call No:
                             
                            302.23 RAU
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                            Publisher:
                             
                            unsw press
                            , 
                            Not Available
                            , 
                            2010
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Corporate reputation the brand & the bottom line : powerful proven communication strategies for maximizing value
                            
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                            Author:
                             
                            Haywood, Roger
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                            Call No:
                             
                            659.2 HAY
                         | 
                    
                    
                        
                            Publisher:
                             
                            Kogan Page Limited
                            , 
                            120 Pentonville Road, London, United Kingdom
                            , 
                            2005
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Evaluating public relations : a guide to planning, research and measurement
                            
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                            Author:
                             
                            Watson Tom; Noble Paul
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                            Call No:
                             
                            659.2 WAT
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                            Publisher:
                             
                            Kogan Page Limited
                            , 
                            120 Pentonville Road, London, United Kingdom
                            , 
                            2007
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Practice of government public relations
                            
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                            Author:
                             
                            Lee, Mordecai; Neeley, Grant; Stewart, Kendra B
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                            Call No:
                             
                            352.073 LEE
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                            Publisher:
                             
                            Crc Press
                            , 
                            
                            , 
                            2012
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Essentials of Public Relations
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Hakim, Abdul Major
                         | 
                    
                    
                        
                            Call No:
                             
                            658.2 HAK
                         | 
                    
                    
                        
                            Publisher:
                             
                            GHQ
                            , 
                            Rawalpindi, Pakistan
                            , 
                            1975
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Key concepts in public relations
                            
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                            Author:
                             
                            Franklin, Bob; Hogan, Mike; Langley, Quentin
                         | 
                    
                    
                        
                            Call No:
                             
                            659.2 FRA
                         | 
                    
                    
                        
                            Publisher:
                             
                            Sage Publications
                            , 
                            M-32 Market Greater Kailash -I, Delhi, India
                            , 
                            2009
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Public Relations in Pakistan
                            
                         | 
                    
                    
                        
                            Author:
                             
                            ALauddin Masood
                         | 
                    
                    
                        
                            Call No:
                             
                            954.9/355 ALA
                         | 
                    
                    
                        
                            Publisher:
                             
                            National Book foundation
                            , 
                            Islamabad, Karachi, Pakistan
                            , 
                            1991
                             
                             
                             
                             
                            Detail
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