245: $a Retail Marketing Management
245: $b
100: $a
082: $a 658.8 GIL
650: $a
020: $a 978-81-775-8825-5
440: $v
250: $b Pearson Education
250: $c 2006
250: $a 1st
300: $a 457
020: $c 8.45 PKR
041: $a English
Available Yes, Accessions:[ 105088 ]
246:
246: # Marketing Management; Introduction to Retailing Activity; Introduction to Retail Marketing; Consumer behaviour and retail operations; Management of Service; Merchandise Management; Retail Pricing; Retail Communication and Promotion; Supply Chain Management; Retail Location Strategies and Decision; International Retailing; Future of Retailing