| Title |
Retail Marketing Management |
| Sub Title |
|
| Author(s) |
|
| Call No |
658.8 GIL |
| Subject(s) |
|
| ISBN |
978-81-775-8825-5 |
| Volume |
|
| Publisher Name |
Pearson Education |
| Publishing Year |
2006 |
| Edition |
1st |
| Pages |
457 |
| Price |
8.45 PKR |
| Text Language |
English |
| Available |
Yes, Accessions:[ 105088 ] |
| Description |
|
| Keywords |
Marketing Management; Introduction to Retailing Activity; Introduction to Retail Marketing; Consumer behaviour and retail operations; Management of Service; Merchandise Management; Retail Pricing; Retail Communication and Promotion; Supply Chain Management; Retail Location Strategies and Decision; International Retailing; Future of Retailing |