Title:
                                 
                                Strategic management : concepts and cases
                            
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                            Author:
                             
                            David, Fred R
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                            Call No:
                             
                            658.4012 DAV
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                            Publisher:
                             
                            PHI Learning Private Limited
                            , 
                            New Delhi
                            , 
                            2012
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Supply Chain Management
                            
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                            Author:
                             
                            Chopra, Sunil; Meindl, Peter,
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                            Call No:
                             
                            658.7 CHO
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                            Publisher:
                             
                            Prentice Hall, Inc
                            , 
                            Englewood Cliffs, Jersey City, United States
                            , 
                            2001
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Marketing Management: A South Asian Perspective
                            
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                            Author:
                             
                            Kotler, Philip; Keller, Kevin Lane
                         | 
                    
                    
                        
                            Call No:
                             
                            658.8 KOT
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                            Publisher:
                             
                            Pearson Education
                            , 
                            160 Gould Street Needham, New York, United States
                            , 
                            2009
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Supply Chain Management : Strategy Planning and Operation
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Chopra, Sunil; Meindl, Peter; Kalra, D V
                         | 
                    
                    
                        
                            Call No:
                             
                            658.7 CHO
                         | 
                    
                    
                        
                            Publisher:
                             
                            Pearson Education
                            , 
                            160 Gould Street Needham, New York, United States
                            , 
                            2016
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Basic Marketing (FCS)
                            
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                            Author:
                             
                            Perreault, William D; Cannon, Joseph; Mccarthy, Jerome E
                         | 
                    
                    
                        
                            Call No:
                             
                            658.8 PER
                         | 
                    
                    
                        
                            Publisher:
                             
                            McGRAW-Hill Book Company
                            , 
                            New York, United States
                            , 
                            2008
                             
                             
                             
                             
                            Detail
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                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                RSS marketing fascism as Hindu nationalism (Prof Richard Bonney Corner)
                            
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                            Author:
                             
                            Shamsul Islam
                         | 
                    
                    
                        
                            Call No:
                             
                            954.04 SHA
                         | 
                    
                    
                        
                            Publisher:
                             
                            Media House
                            , 
                            375-A, Pocket 2, Mayur Vihar Phase-I,Delhi,India
                            , 
                            2018
                             
                             
                             
                             
                            Detail
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                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                Blue Ocean Strategy : How to Create Uncontested Market Sapce and Make the Competition Irrelevant
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Kim, W Chan
                         | 
                    
                    
                        
                            Call No:
                             
                            658.802 KIM
                         | 
                    
                    
                        
                            Publisher:
                             
                            Harvard University Press
                            , 
                            Cambridge, Masschusetts, United Kingdom
                            , 
                            2005
                             
                             
                             
                             
                            Detail
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                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                Soap and Soul : Marketing and Advertising in Asia and Pakistan
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Javed Jabbar
                         | 
                    
                    
                        
                            Call No:
                             
                            950.305 JAV
                         | 
                    
                    
                        
                            Publisher:
                             
                            Islamabad, Pakistan
                            , 
                            
                            , 
                            0
                             
                             
                             
                             
                            Detail
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                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                31 days to millionaire marketing miracles : attract more leads, get more clients, and make more sales
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Repchuk, Tracy Lynn
                         | 
                    
                    
                        
                            Call No:
                             
                            658.8 REP
                         | 
                    
                    
                        
                            Publisher:
                             
                            WILEY
                            , 
                            UK
                            , 
                            2013
                             
                             
                             
                             
                            Detail
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                            Title:
                                 
                                Marketing Research
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Aaker, David A: Kumar, I V; Day, George S
                         | 
                    
                    
                        
                            Call No:
                             
                            658.802 AAK
                         | 
                    
                    
                        
                            Publisher:
                             
                            WILEY
                            , 
                            UK
                            , 
                            2011
                             
                             
                             
                             
                            Detail
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                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                ADVERTISING PLANNING AND IMPLEMENTATION
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Sangeeta Sharma
                         | 
                    
                    
                        
                            Call No:
                             
                            658.8 SAN
                         | 
                    
                    
                        
                            Publisher:
                             
                            Other
                            , 
                            Not available
                            , 
                            2006
                             
                             
                             
                             
                            Detail
                         | 
                    
                    
                        
                             
                         |