Title:
Marketing Management: A South Asian Perspective
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Author:
Kotler, Philip; Keller, Kevin Lane
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Call No:
658.8 KOT
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Publisher:
Pearson Education
,
160 Gould Street Needham, New York, United States
,
2009
Detail
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Title:
Basic Marketing (FCS)
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Author:
Perreault, William D; Cannon, Joseph; Mccarthy, Jerome E
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Call No:
658.8 PER
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Publisher:
McGRAW-Hill Book Company
,
New York, United States
,
2008
Detail
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Title:
Strategic Market Management : Global Perspectives
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|
Author:
Aaker, David A: Damien McLoughlin
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|
Call No:
658.8 AAK
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|
Publisher:
WILEY
,
UK
,
2010
Detail
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Title:
Encyclopedia of Strategic Marketing Management : Marketing Planning in a Total Quality Environment
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|
Author:
Linneman, Robert E; Stanton, John L
|
|
Call No:
R-658.802 ENC
|
|
Publisher:
Jaico Publishing House
,
Mumbai,Mumbai (Ex Bombay),India
,
2005
Detail
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|
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Title:
Encyclopedia of Strategic Marketing Management : Competitive Strategies for Service Businesses
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|
Author:
Sawyer, Deborah C
|
|
Call No:
R-658.802 ENC
|
|
Publisher:
Jaico Publishing House
,
Mumbai,Mumbai (Ex Bombay),India
,
2005
Detail
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|
|
Title:
Case Studies in Marketing Management
|
|
Author:
Kumar, Ramesh S
|
|
Call No:
658 KUM
|
|
Publisher:
Pearson Education
,
160 Gould Street Needham, New York, United States
,
2012
Detail
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|
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Title:
Encyclopedia of Strategic Marketing Management : Management Skill in Marketing
|
|
Author:
Morse, Stephen
|
|
Call No:
R-658.802 ENC
|
|
Publisher:
Jaico Publishing House
,
Mumbai,Mumbai (Ex Bombay),India
,
2005
Detail
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|
|
Title:
Encyclopedia of Strategic Marketing Management : Customer Advisory Boards a Strategic Tool
|
|
Author:
Carter, Tony
|
|
Call No:
R-658.802 ENC
|
|
Publisher:
Jaico Publishing House
,
Mumbai,Mumbai (Ex Bombay),India
,
2005
Detail
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|
|
Title:
Encyclopedia of Strategic Marketing Management : Cross Cultural Marketing
|
|
Author:
Herbig, Paul A
|
|
Call No:
R-658.802 ENC
|
|
Publisher:
Jaico Publishing House
,
Mumbai,Mumbai (Ex Bombay),India
,
2005
Detail
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|
|
Title:
Encyclopedia of Strategic Marketing Management : Business Marketing Research
|
|
Author:
Reid, David A; Plank, Richard E
|
|
Call No:
R-658.802 ENC
|
|
Publisher:
Jaico Publishing House
,
Mumbai,Mumbai (Ex Bombay),India
,
2005
Detail
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|
|
Title:
Encyclopedia of Strategic Marketing Management : New Product Development
|
|
Author:
Brooke, Michael Z; Mills, William Ronald
|
|
Call No:
R-658.802 ENC
|
|
Publisher:
Jaico Publishing House
,
Mumbai,Mumbai (Ex Bombay),India
,
2005
Detail
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|
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